Online food delivery is the one thing that has changed how restaurants have operated in the last decade. And the reason is that food delivery services offer several benefits for the restaurateur and the consumer.
The first time a restaurant served food to patrons was way back in 1765 in Paris. Back in those days, just serving food to people was unheard of. The restaurant business has practically remained the same for close to 300 years!
That is until food aggregator services came along.
To understand what makes food delivery an irresistible proposition to restaurants, let’s look at the advantages it offers.
Benefits of Food Delivery Apps for Restaurants
The benefits of using a food delivery app don’t end with just the customers – it helps restaurants as well. Food delivery apps open up a lot more of the customer base for the restaurant. And since delivery is taken care of by the aggregators, the owners are free to focus on the quality of food that is delivered.
Advertising has also become easy for restaurants that use third party aggregators for their delivery. Restaurants also get a lot of feedback, which can help them cater better to their customers.
So the food delivery app introduces a positive sales cycle. In this cycle, both restaurants and their patrons get impacted positively. Every year, the number of restaurants signing up for aggregator food delivery services are on the rise.
Here Are a Few More Benefits:
Improved Operational Efficiency
Before the advent of food delivery apps, most restaurants used to have a takeout counter. It had to be manned at all times, communicate with the kitchen and service patrons. There are problems with this system of ordering – phone lines could end up busy, people could be held up in the kitchen, and numerous other things.
All of these factors can bring down the effectiveness of a restaurant’s revenue stream. But using food delivery apps, the entire process becomes cleaner and much more organized. Restaurants can process a much higher number of orders.
Building a Customer Roster
If there is one area that restaurants were lacking, it is collecting customer data for later reference. The only way they could build a client list would be to either ask them for their phone number or ask them to fill a form. Both of these methods have very low rates of success.
On-demand food delivery platforms eliminated this issue. The restaurants have specific metrics and details of every customer who has ordered from them. It can help them tailor their menu or offer promotions that boost sales and bring in more revenue.
A frequent problem for restaurants was that their customers were unhappy with their delivery services. In the worst case, it can end up with the disgruntled customer, not ordering from the restaurant anymore.
With third party food aggregators, food collection and delivery have become so much easier. And because it uses accurate tracking technology, the user and the restaurant, know exactly when the delivery agent is going to arrive.
Improved Marketing Cycle
Advertising is an expensive prospect for any business. It is even more for restaurants because there are many eateries around. Restaurants have to divert a significant portion of the revenue stream to brand awareness.
A food delivery app does away with all this advertising cost. Restaurants have a constant presence on the app, essentially free of cost. Another advantage of brand awareness is that reviews are displayed, which can attract even more customers.
Easy to Upsell
Addons and upsells are a significant part of the restaurant’s earnings. But trying to get patrons to buy these extras can be difficult when they’re in a restaurant.
On the other hand, restaurants can set minimum requirements on their menu on a food delivery app. It encourages users to choose to add ons so they can reach the minimal delivery cutoff.
Real-Time Menu Management
A restaurant offers several items on their menu, and more often than not, some of them deplete quicker than the rest. In a real-time scenario, there would be a lot of confusion when a restaurant cannot serve a patron due to the unavailability of a dish.
There is no need to worry about a food aggregator app. The menus get updated instantly. It saves the restaurant significant embarrassment and improves morale.
Easier Ordering and Delivery
Restaurants are great places to spend time in, but unfortunately, with modern life being hectic, people have very little time to spare. The alternative was to call in for an order or a table – which is unreliable as there could be mistakes or the restaurant might not be reachable.
Fortunately, with the introduction of food delivery apps, this process has been considerably streamlined. These aggregators take up the responsibility of handling logistics, and a restaurant can focus on the cuisine.
It is probably one of the biggest advantages a food delivery service offers a restaurant. Bookkeeping takes a significant portion of a restaurant owner’s time and effort. But with the introduction of app delivery systems, you get real-time updates on financial data.
It means that restaurants can assess their profits, revenue, and spends within moments. And they can get all this without spending a dollar, which further improves profitability.
Using a food aggregator means that your restaurant doesn’t have to remain open for your customers to order ahead. The app offers restaurants the flexibility of being able to schedule their orders outside of business hours. This arrangement also makes it convenient for clients who have odd working hours – everyone wins.
Online Orders Bring in More Revenue for Restaurants
Many things are in favor of food app delivery services. And it’s all these things that add up.
A recent study commissioned by GrubHub shows that restaurants using online ordering services had increased profits. These restaurants saw their revenue increase by an average of 30%. More than a few restaurants were able to double their revenue.
Another thing to note was the customer perception of these restaurants also changed for the better. Restaurants that offered online ordering had a lot more positive reviews from their clients.
Something simple that is guaranteed to work is images of food that is displayed on the app. Delicious food images can spark visual hunger in the individual enticing them to order food. Having a deck of high-quality images adds to the appeal of a food delivery app.
Another factor is that people might be on a specific dietary schedule or want something that might be exotic. Rather than sweating in the kitchen to make it, people will pick up their phone and order it. Food delivery apps bring unparalleled convenience to the food ordering experience.
Creating A Custom Food Delivery App
Food delivery services were doing well, even before the COVID crisis. But after that, it had taken off when it came to revenue and the number of users. In several cities, food delivery services were one of the few organizations that were allowed to operate. It was because aggregator services went above and beyond when it came to safety and prevention of the coronavirus spread.
With the promise of a 31.76% CAGR, the food delivery industry’s growth has been nothing short of remarkable. And these numbers are despite the coronavirus pandemic.
It is a great time to invest in a custom food aggregator service of your own. Dinedoo: Our UberEats Clone is a comprehensive food delivery platform that is available on the market. Apart from UberEats, it also has all the features of the most popular aggregator services like Swiggy, Zomato, and Grubhub.
Our UberEats Clone app is available on iOS and Android platforms, with an intuitive UI. You can customize this in several ways – from choosing the color or adding different functionalities.
Going for a competent solution that has already been built saves you a lot of time and money. This app can be ready to launch post-purchase in about two days – you can be up and running in no time.
Why Opting For A Food Delivery App Makes Sense?
People and their lifestyles are evolving, and food delivery apps are a significant part of this change. Given that modern lifestyles are busy, not everyone has the luxury or the inclination to spend time in the kitchen. With the right food delivery app, you can get delicious and healthy food without having to travel to the restaurant.
Also, food delivery apps are highly integrated with the location as well as payment platforms. It makes it an extremely useful tool to have in times of need. You can also use the food delivery app to send your loved ones a delightful snack.
Food delivery apps have played a very important role in this year’s pandemic. Even though restaurants were not allowed to serve patrons at their premises, food delivery services were active. People were able to get food delivered during this trying time.
Food delivery apps have become a boon to the people, and it improves the quality of life of everyone involved. And now that it’s here, it doesn’t look like it’s going away anytime soon.
Are you looking to build a Food delivery app like UberEats? Then, save your money and time by opting for a ready-made UberEats Clone application.