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Growth in India’s Ethnic Marketplace

Craftsvilla, a Marketplace for ethnic products has shown up its growth to millions, as it started its distribution across the world. When the company started to raise money, it underwent only a little growth, which got doubled after certain years. The company began to board in some tv ads in order to raise its growth by creating awareness about its ethnic goods and its site. People get attracted towards its ads,how the website looks and the products they displaying in the site to reach all the viewers. The online ethnic store is looking for its international growth where it started shown up in places like Malaysia, Indonesia and Middle East where it hopes to start its service in Malaysia by Jan 2016. The CEO of this ethnic store says, they still have money to reach the destination.

As ethnic products are very popular in Muslim countries, they are setting up to start in places like US and Europe expecting positive results. But the company is focusing more on India than other countries. Craftsvilla is planning to get divided into two subdivisions such as food and herbal items which may increase its growth more in the future. It also has a plan to start its own private label brand. The reason for the private label is that, it could be used to sell products from craftsvilla through different e-commerce services which will provides new revenues for the company and make the company popular throughout the world.

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